Global PC Market saw Double-Digit Growth in 4th Quarter of 2009
A strong U.S. holiday sales of netbooks has created a double-digit growth in the global PC market, in the fourth quarter of 2009.
According to a report by IDC, the U.S. PC market reached a record of almost 20.7 million units shipped in the 4th quarter of 2009, resulting in year-on-year growth of 24 percent.
Other regions also experienced impressive growth, particularly the markets of Asia/Pacific and Latin America. IDC points out that this marked the first quarter of double-digit volume growth since the 3rd quarter of 2008.
Following a number of improving economic indicators, which began in the 3rd quarter of 2009, pent-up demand led buyers to focus on a variety of value-oriented notebooks that dominated the landscape in the holiday season.
HP had strong market performance in all regions except Europe, Middle East and Africa (EMEA), with solid shipments in the U.S. from holiday retail sales. It also gained double-digit growth in the emerging markets of Asia/Pacific and Latin America. Dell managed overall growth of 5 percent and gains of 24 percent in Asia/Pacific (excluding Japan).