Vevo Boasts More Traffic than MySpace Music in December
Vevo, an online music jukebox, is boasting impressive traffic figures, only a month after its ,launch.
The service, owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company and powered by YouTube, got more traffic than MySpace Music in December and was declared as the most visited US web network in the Entertainment Music category, with more than 35 million unique visitors, according to comScore.
Vevo’s proposition is to offer a separately branded, legal, high-quality viewing experience within YouTube that allows advertisers to target young audience, drawn to music videos on YouTube. Major advertisers such as Unilever, Procter & Gamble, AT&T, Nissan, Bose, and McDonald’s are already placing ads in the service.
At the moment, Vevo can only be accessed directly from North America, but music fans can access Vevo content through YouTube from anywhere.