Google Reveals AdSense Revenue Share

Do you have AdSense on your site? Ever wonder how the revenues are actually distributed? The AdSense revenue share model has been a topic of much debate between bloggers, SEO people and content creators. Now, Google reveals the numbers:

AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads.

As for AdSense for search, Google says it pays its partners a 51% revenue share, worldwide, for the search ads that appear through their implementations.

For now, Google doesn’t plan to change the revenue model, but says the numbers may vary according to needs and costs.

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