Archive for the ‘Social Networks’ category

Out of the circle: I just deleted my Google+ account

July 27th, 2011

I’ve been ambiguous about Google for quite a while now. What started as an amazingly innovative and efficient search engine, grew up to be quite a monster of internet services and advertising tools. That, in itself, isn’t a bad thing. A big company isn’t necessarily a bad company.

Yet, bit by bit, Google services seem less and less appealing. First – the flagship – the almighty Google search engine. Gimmicks like Google Suggest and Google Instant became annoying rather quickly, and didn’t add much to the search efficiency – rather the opposite. Then, there’s the fact that Google seems to think that it knows what are you looking for – even without you asking for it. When you search certain keywords, Google will give you results which include many “related” keywords, but a lot of the time it just interferes with the search process.

To top it off, the amount of data and info Google’s gathering about us is frightening. And finally – the results are useless, still full of spam and too mainstream in many cases (That’s why I use DuckDuckGo in most of my English searches) .

Gmail is still great, but then there’s always that nagging fear that one day you’ll try to login and find that your account have been closed, canceled or hacked into, and no one in Google will lift a finger to help you with that. I have regular pop3 mail and many backups, but that’s not enough for me. I eagerly await a webmail that supports Hebrew in an efficient way – when I find that, I’ll switch immediately.

And then there’s Google+, which so many rave on and on about. Yeah, it’s cool and slick, it’s fast and you can have a nice social media experience with it. Yes. So? That’s also true for Twitter, Facebook and reddit. Oh, and hey – everyone is on Google+, too. Again – so? “Everyone is doing it” has never been a good reason for anything.

I have several websites and blogs, accounts on LinkedIn, Facebook, Twitter and reddit – there’s no reason for me to maintain yet another data-sucking account, even if many other people think it’s cool.

So, I deleted my Google+ account. I find that having one less Google service is a good idea. I think it’s time for me to limit my Google exposure. Where there are substitutes – I’ll happily use them. Where there aren’t any – I’ll tread carefully.

 

TL;DR: I deleted my Google+ account. Why? Because FUCK YOU, that’s why.

You Don’t Need a “Social Media Expert”

May 24th, 2011

In a very eloquent article, Peter Shankman explains why No business in the world should want a social media expert on their team.

Not Twitter followers. Not Facebook fans. Not Foursquare check-ins – NO. What’s going to do it is GOOD WRITING, END OF STORY. Good writing is brevity, and brevity is marketing. Want to lose me as a customer, forever, guaranteed? Have a grammar error on any form of outward communication…”, says Shankman.

With all the Facebook/Twitter/Forsquare/Whatever buzz, it’s getting harder and harder to explain to customers that the basics are still the same – you STILL need a good website to represent you and your company; you still need top-quality content; and you still need a good product or a service. Oh, and don’t forget – good old, solid customer service – because most companies (at least here in Israel) still fail at this.

Social media isn’t a magic wand you can wave and get instant customers and  sales. It’s an interesting tool, but it’s mostly a spice and not the main course of the meal. True, amazing campaigns have been created using social media channels, but these are few and far between. Most social media activity is pure junk, mere particles of pollution floating in the net’s atmosphere.

Thanks for a great piece, Mr. Shankman.

Oh, and the next time you think about hiring a social media expert, watch this clip:

The Digg Effect is Dwindling

October 20th, 2010

Social Keith published an interesting post, which shows clearly that the Digg effect is rapidly losing power.

You can get a better look at the numbers below, but yes, you’re reading that graph correctly. Referrals are down. A story on the front page of v3 brought somewhere over 12K referrals on average. With v4, you’re looking at 7K.

Read the full post here

Facebook Disables LOLapps Games and Applications

October 17th, 2010

LOLapps

Facebook has initiated a complete suspension of all LOLapps apps and games. This includes Critter Island, another clone of the numerous Sim games on Facebook.

All Facebook had to say about this, was: “We have disabled applications from LOLapps due to violations of our terms.”

Read more here.

What do Americans do Online?

August 3rd, 2010

Only a few years back, the most popular online activity was e-mail. It was the fastest, most personal, most useful service, and it reigned with power for many years as the biggest time spender of online users.

Times have changes, though, and nowadays it’s the social networks that take most of our time: Americans spend about a quarter of their time online on social networking sites and blogs, up from 15.8% a year ago, according to new research by The Nielsen Company. The personal side of the net is still there: users spend 36% of their time communicating and networking across social networks, blogs, personal email and instant messaging.

Time Spent on the Net - USA

Actually, e-mails rank only 3rd on the “Time Spent Online” chart. Gaming takes the 2nd place, which is heavily linked to the popularity of social networks. It’s pseudo-games like Farmville that tipped the scales thus, no doubt. E-mail is still the top activity when it comes to mobile usage – an increase from 37.4% to 41.6% of U.S. mobile Internet time.

June 2010 was a major milestone for U.S. online video as the number of videos streamed passed the 10 billion mark.

Although the major portals also experienced a double digit decline in share, they remained as the fourth heaviest activity, accounting for 4.4% of U.S. time online.