Posts Tagged ‘advertising’

Facebook, MySpace and Digg have been Selling Your Data

May 21st, 2010

“Trust No One” is about the best advice you can get when it comes to internet privacy. When a big site promises you that it won’t sell, give, collect or use the personal data that you will trust it with – don’t believe a word.

According to the Wall Street Journal, “Facebook, MySpace and several other social-networking sites have been sending data to advertising companies that could be used to find consumers’ names and other personal details, despite promises they don’t share such information without consent.”.

That really says it all. These sites (as well as Digg, LiveJournal, Hi5 and Xanga) sent advertising companies personal information about users – without the users ever agreeing to it.

People commenting to these news sound less than surprise, as if expecting this to happen. It seems that many people have already given up their privacy and don’t really care what sort of personal information is floating out there. For those of you who still care, just know that when it comes to information – everything is for sale and all bets are off. It’s up to you to decide what will you do about it.

Internet Ad Revenues Reach Record High of $6.3 Billion in Q4 of 2009

April 7th, 2010

If internet ads are any indication, we are certainly going out of the recession.

The Interactive Advertising Bureau IAB and PricewaterhouseCoopers LLP (PwC) today released the IAB Internet Advertising Revenue Report for the full year 2009. US Internet advertising revenues totaled $22.7 billion in 2009 -  a 3.4% decline from 2008. Despite this particular number,  there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion – a 2.6% increase year-over-year and a 14% increase over the third quarter of 2009.

Interesting points in the report:

  • Search revenues, comprising 47% of the total, amounted to nearly $10.7 billion for 2009, up slightly from 2008.
  • Display-related advertising – which includes display ads, rich media, digital video and sponsorship – totaled nearly $8 billion in 2009, showing an increase of 4% from 2008.
  • Digital video continues to grow rapidly, with an almost 39% increase from 2008 to 2009.
  • Based on industry data from PwC from 2005 to 2009 in five key U.S. ad-supported media (television, radio, newspapers, consumers magazines and Internet), the internet’s share of combined ad revenue grew from 8% to 17%.

“The latest IAB Internet Advertising Revenue Report makes clear that digital media are now a core component of successful advertising and marketing campaigns,” said Randall Rothenberg, President and CEO of the IAB. “As consumers spend more of their time immersed in digital media, marketers are increasingly reaching them there – building brands online and making digital the central force in their cross-media strategies.”

A copy of the full report is available here.