Mobile use of social networks has risen dramatically, according to a new research by comScore.
30.8% of smartphone users accessed social networks via their mobile browser in January 2010 – up 8.3 points from 22.5% one year ago. Access to Facebook via mobile grew 112% in the past year, while Twitter experienced a 347% jump.
In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser, up 112% from the previous year. MySpace attracted 11.4 million users.
It’s not surprising that social networks are popular among mobile users: Mark Donovan, comScore senior vice president of mobile, explains: “Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.”