Posts Tagged ‘online video’

Americans Watched 33 Billion Videos Online in December 2009

February 7th, 2010

Nearly 178 million U.S. Internet users watched online video during  December 2009. Online video viewing continued to reach record levels in December, with 33.2 billion videos viewed during the month, according to a report by comScore.

Google Sites continued to rank as the top U.S. video property in December, delivering 13.2 billion videos, with YouTube accounting for nearly 99% of all videos viewed at the property. Hulu ranked second with more than 1 billion videos viewed, an all-time high for them, and representing 3% market share. Microsoft Sites ranked third with 561 million, followed by Fox Interactive Media with 551 million and Yahoo! Sites with 539 million views.

In December, Tremor Media ranked as the top video ad network with a potential reach of 103.7 million viewers, or 58.3 percent of the total viewing audience.

More interesting Video stats

  • 86.5% of the total U.S. Internet audience viewed online video.
  • 134.4 million viewers watched more than 13 billion videos on YouTube.
  • 44.9 million viewers watched 423.3 million videos on MySpace Sites.
  • The average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer.
  • The duration of the average online video was 4.1 minutes.

Bonus link: Top 12 Sites To Watch Videos That Are Better Than YouTube

Vevo Boasts More Traffic than MySpace Music in December

January 14th, 2010

Vevo, an online music jukebox, is boasting impressive traffic figures, only a month after its ,launch.

The service, owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company and powered by YouTube, got more traffic than MySpace Music in December and was declared as the most visited US web network in the Entertainment Music category, with more than 35 million unique visitors, according to comScore.

Vevo’s proposition is to offer a separately branded, legal, high-quality viewing experience within YouTube that allows advertisers to target young audience, drawn to music videos on YouTube. Major advertisers such as Unilever, Procter & Gamble, AT&T, Nissan, Bose, and McDonald’s are already placing ads in the service.

At the moment, Vevo can only be accessed directly from North America, but music fans can access Vevo content through YouTube from anywhere.