Posts Tagged ‘youtube’

Double Rainbow: Viral Fun on YouTube

July 11th, 2010

It’s always interesting to watch a video go viral – as it happens. The last video I remember watching going wild on YouTube was The Mean Kitty Song. When I first saw it, it had about 250K views. I loved it, of course, and watched its progress with amazement – the clip went to a million views in no time, and today it has over 35 million views. Of course, it has a cute cat, a cute guy and a cute song – that’s really hard to beat.

The last few days’ YouTube star is altogether different (and hilarious). It was first uploaded to YouTube on January 2010, and didn’t get too much attention. On July 4th, however, it was embedded by The Huffington Post – which led to many views, embeds and comments.

When I first encountered this clip, I wondered why in the hell 3 minutes of rainbows might interest someone, but then I pressed PLAY and couldn’t stop laughing:

When I first saw the video, it had about 200K views. It now sports almost 3 million views, and it will probably accumulate more. Not bad for a home-made, loopy, shaky video. Naturally, it was copied and uploaded to YouTube by other users.

This very authentic and somewhat-crazy clip has no cats in it, no cute songs or Star Wars characters, but it managed to sprout quite a few video responses, the best of which is the Double Rainbow Song, which currently has 1.4 million views:

It’s nice to see authentic viral clips out there. Nowadays, it seems like every other successful clip on YouTube is actually a well coordinated marketing effort by one company or another.

I hope this doesn’t turn out to be a Nike ad or something.

Americans Watched 33 Billion Videos Online in December 2009

February 7th, 2010

Nearly 178 million U.S. Internet users watched online video during  December 2009. Online video viewing continued to reach record levels in December, with 33.2 billion videos viewed during the month, according to a report by comScore.

Google Sites continued to rank as the top U.S. video property in December, delivering 13.2 billion videos, with YouTube accounting for nearly 99% of all videos viewed at the property. Hulu ranked second with more than 1 billion videos viewed, an all-time high for them, and representing 3% market share. Microsoft Sites ranked third with 561 million, followed by Fox Interactive Media with 551 million and Yahoo! Sites with 539 million views.

In December, Tremor Media ranked as the top video ad network with a potential reach of 103.7 million viewers, or 58.3 percent of the total viewing audience.

More interesting Video stats

  • 86.5% of the total U.S. Internet audience viewed online video.
  • 134.4 million viewers watched more than 13 billion videos on YouTube.
  • 44.9 million viewers watched 423.3 million videos on MySpace Sites.
  • The average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer.
  • The duration of the average online video was 4.1 minutes.

Bonus link: Top 12 Sites To Watch Videos That Are Better Than YouTube

The Internet in 2009 – By the Numbers

January 23rd, 2010

Pingdom has created a great post, summing up the state of the internet in 2009 – with numbers.

For example: 90 trillion e-mails were sent during 2009 over the net; there are 234 million websites on the web as of December 2009; 126 million blogs and counting; YouTube serves 1 billion movies per day… And much more!

[ Read Internet 2009 in numbers ]

Create Custom Backgrounds for Twitter, YouTube and MySpace

January 14th, 2010

Mashable published a useful post which explains how to create custom backgrounds for different social networks, such as Twitter and MySpace.

The post takes you through all the stages needed to create your own custom backgrounds, even if you don’t have Photoshop on your computer.

Click here to read the post.

Vevo Boasts More Traffic than MySpace Music in December

January 14th, 2010

Vevo, an online music jukebox, is boasting impressive traffic figures, only a month after its ,launch.

The service, owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company and powered by YouTube, got more traffic than MySpace Music in December and was declared as the most visited US web network in the Entertainment Music category, with more than 35 million unique visitors, according to comScore.

Vevo’s proposition is to offer a separately branded, legal, high-quality viewing experience within YouTube that allows advertisers to target young audience, drawn to music videos on YouTube. Major advertisers such as Unilever, Procter & Gamble, AT&T, Nissan, Bose, and McDonald’s are already placing ads in the service.

At the moment, Vevo can only be accessed directly from North America, but music fans can access Vevo content through YouTube from anywhere.